|VIRGIN NIGERIA ENTRUSTS ITS FREQUENT FLYER PROGRAMME TO MERCATOR AND SKYWARDS CONSULTANCY SERVICES
Virgin Nigeria, the flag carrier of Nigeria, has become the latest airline to opt for the CRIS frequent flyer and customer relationship management solution from Mercator, the IT division of Dubai-based Emirates Group.
Skywards Consultancy Services worked alongside Mercator during the design and implementation phases, revolutionising Virgin Nigeria's frequent flyer programme, 'eagleflier', bringing in a broad range of innovative, appealing and user-friendly new features. Virgin Nigeria's more regular travellers will be transformed into their most loyal customers.
CRIS' powerful customer relationship functionality also means that Virgin Nigeria management will benefit from a continual stream of quality customer information, helping them to better understand their passengers and create services to match their needs.
Yemi Osindero, Chief Operating Officer, Virgin Nigeria, said: "We're passionate about our customers and we always try our best to give them a quality travel experience whenever they fly with us. We make it our top priority to recognise and appreciate the support of these most loyal customers."
"Mercator's CRIS will give us everything we need to make 'eagleflier' a truly unique loyalty reward programme. Our customers will enjoy a wide range of benefits, never seen before in this region, and we look forward to building a strong Virgin Nigeria customer family."
Mercator will host CRIS for Virgin Nigeria at its state-of-the-art twin data centre facilities in Dubai.
Patrick Naef, Head of Mercator and Divisional Senior Vice President IT Emirates Group, said: "Virgin Nigeria is already a customer for our outsourced RAPID revenue accounting solution, and this latest deal for CRIS further cements our relationship. We look forward to working hand in hand with our friends in Nigeria on future projects and to contributing to the airline's continued success."
Virgin Nigeria is 49% owned by Virgin Atlantic Airways, with the majority 51% being held by 20 Nigerian institutional investors. Its hub is in Lagos, with services running from Lagos to London and to destinations within Nigeria and West Africa. The network will rapidly expand to cover Europe, the US, Africa, the Middle East and Asia.
Mercator's smart and cost effective solutions in passenger experience, air cargo management, finance and revenue accounting are used by more than 100 airlines and airports all around the world. Customers for its CRIS frequent flyer and customer relationship management solutions include Air Astana, Emirates Airline, Jet Airways, Philippine Airlines and SriLankan Airlines.